The average person visiting your website will spend less than one minute viewing it which gives real meaning to the phrase, "Gone in 60 seconds." Twenty percent of Americans (44 million) still use slow dial up and they spend money too. A website with oodles of flash and graphics loads slowly, very slowly.

Visitors to your website are looking for a product to meet their needs and information that will help them make an informed decision. Every webpage should keep it simple and provide the facts in an easy to read format.

What is the point of having a website if visitors (potential clients) can't find anything? Too many gizmos, buttons and flash objects can make a website confusing to many people.